Business Research Centre of Firebird Institute of Research in Management provides professional research assistance to business & industry on points referred by the client companies. The BRC has the capability to take up business research assignments in the broad areas of Business Strategy, Marketing of FMCG & Capital Goods, Financial Management, Productivity, and Human Resources Management. The duration of each research assignment varies on the basis of research issues given by client companies.


A team of Lead Researchers of the Institute pilots all research assignments assigned to Firebird. The Core Team, in consultation with the client companies, formulates the research methodology, constructs data collection tools, analyses & interprets the data, and prepares research reports for presentation to the clients. The BRC has a battery of Enumerators for collection of primary data, under the strict quality norms of BRC. The Enumerators utilised by BRC are seasoned investigators, and are spread across States of Tamilnadu and Kerala. BRC can engage Enumerators in all other States of the country, if required.