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pgdm in digital marketing in coimbatore

PGDM - INDUSTRY INTEGRATED SPECIALISATION IN
DIGITAL MARKETING WITH GLOBAL MBA + PGP

Work Experience Certificate - Two years Industry Internship
100% Placement track record with highest CTC of 21.98 Lakhs.

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PGDM/MBA SPECIALISATION IN DIGITAL MARKETING PROGRAM IS IN COLLABORATION WITH IIDE - INDIAN INSTITUTE OF DIGITAL EDUCATION

Industry-Leading Digital Marketing Education

  • A transformative journey with a specialized PGDM/MBA program in Digital Marketing, forged through a strategic partnership with IIDE, recognized as Asia’s most trusted digital marketing training and certification provider. The program stands out for its commitment to excellence, delivering digital marketing training curated by expert practitioners.

Flexible Programs for Diverse Learning Objectives

  • Tailored to meet the unique goals of every learner, the collaboration offers multiple flexible programs, ensuring that students can customize their educational experience according to their aspirations in the dynamic field of digital marketing.

Industry-Ready Curriculum with Experiential Learning

  • Immerse yourself in an industry-ready program featuring an immersive curriculum meticulously designed by industry experts. The curriculum goes beyond theoretical knowledge, providing experiential learning opportunities in a simulated business environment, ensuring graduates are well-prepared for the demands of the digital marketing landscape.

Placements and Entrepreneurial Preparedness

  • Benefit from assured placements, a testament to the program’s commitment to fostering successful careers. Beyond employment opportunities, the curriculum also prepares aspiring entrepreneurs for a victorious start in the digital space, equipping them with the skills and knowledge needed for a flourishing venture.

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PROGRAM STRUCTURE: INDUSTRY-INTEGRATED DIGITAL MARKETING COURSES

Introduction to Digital Marketing + SEO
  • Establish a strong foundation by delving into the basics of digital marketing and understanding the nuances of Search Engine Optimization (SEO).
Website Planning & Development
  • Master the art of creating and optimizing websites, essential for a compelling online presence.
Marketing Research
  • Develop critical research skills to decipher market dynamics and consumer behavior effectively.
Creative Marketing
  • Unlock the power of creativity in devising marketing strategies that captivate audiences.
Media Planning
  • Strategically place digital media to maximize the impact of marketing campaigns.
Email Marketing & Web Analytics
  • Explore email marketing strategies and leverage web analytics for data-driven insights.
Search Engine Marketing
  • Dive into the world of paid advertising, crafting compelling campaigns for search engines.
Social Media Marketing
  • Harness the potential of social media platforms to elevate brand promotion and engagement.
Performance Marketing
  • Focus on measurable outcomes and Return on Investment (ROI) through performance-based marketing techniques.
Capstone Project
  • Apply acquired knowledge and skills in a real-world project, showcasing practical expertise.

ELIGIBILITY

  • Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 50% marks in any discipline obtained from a University/Institute recognized by UGC and their schoolings.
  • Candidate to appear in any one of the entrance examinations such as CAT, MAT, CMAT, XAT, ATMA, GMAT, TANCET or a similar score.

LIST OF GENERAL SPECIALISATIONS

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Career Opportunities for Digital Marketing Graduates

DIGITAL MARKETING SPECIALIZATION PROGRAM HIGHLIGHTS

Strategic Partnership
  • Benefit from an exclusive collaboration with IIDE, Asia’s premier digital marketing training provider.
Customized Learning Paths
  • Tailor your education with flexible programs designed to meet diverse learner objectives.
Industry-Immersed Curriculum
  • Immerse yourself in a curriculum crafted by industry experts, offering real-world, hands-on learning.
Assured Placements
  • Secure your career path with guaranteed placement opportunities post-graduation.
Comprehensive Course Structure
  • Explore a range of courses covering SEO, web analytics, social media, and more.
Capstone Project
  • Apply knowledge through a practical capstone project for real-world experience.
Diverse Career Opportunities
  • Prepare for core roles like Digital Marketing Specialist and functional roles such as PR Specialist.
Practical Application
  • Bridge theory and practice seamlessly through experiential learning.
Entrepreneurial Focus
  • Equip aspiring entrepreneurs for success in the digital space.
Holistic Preparation
  • Develop skills for industry success, ensuring a well-rounded digital marketing professional.

PGDM GENERAL SPECIALISATIONS

Human Resources

Marketing

Finance

Operations with SCM

PGDM INDUSTRY INTEGRATED SPECIALISATIONS

General Management

Business Analytics

Fintech

Logistics and supply chain management

TESTIMONIALS

PLACEMENT COMPANIES

 

Admission Open For 2025 - 2027

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