PGDM + Global MBA. #1 Business School, Coimbatore.
Firebird Story
Firebird Institute of Research in Management (Firebird) was established with the aim of creating world-class contemporary management leadership. The ethos of industry relevance was instilled from the very beginning, owing to its origins in industry. Initially, Firebird was an integral leadership development exercise of the 2500 crore Bannari Amman Spinning Mills/ Shiva Texyarn Group of companies. However, it later evolved to offer a full-time Masters Programme in Management.
The Programme - PGDM WITH GLOBAL MBA + PGP
The two-years full-time PGDM programme at Firebird Institute of Research in Management (FIREBIRD) is approved by the AICTE and is fully linked with the industry. At FIREBIRD, every student in the programme works under the mentorship of a corporate manager, allowing them to learn the practical side of management from experienced professionals throughout their two years of study. An additional global MBA from Multimedia University Malaysia and PGP - From Academic partners for Industry integrated specializations.
Experiential & Action Learning - 70:30
From the very first day of their programme, all Firebird students engage in an internship under a 70/30 model with industry partners. This provides them with exposure to the practice of management through their corporate mentors while internalizing management concepts from faculty members. By bridging the gap between theoretical learning and practical application, the students are prepared to take up challenging roles in the ever-changing corporate world and society.
30% Time and Space
Firebird is a prestigious institution that is renowned for its academic structure in management education. The institution places a strong emphasis on conceptual learning through the use of case methods and extensive research references. These principles serve as the foundation for Firebird’s core management courses, which cover a wide range of subjects, including Marketing, Finance, Human Resources Management, and Operations.
Global MBA from MULTIMEDIA University, MALAYSIA
With a PGDM approved by AICTE and an additional global MBA from Multimedia University Malaysia, Firebird Business School offers students a unique and comprehensive educational experience that prepares them for success in both the Indian and global job markets. Students at Firebird Business School benefit from a one-month stay at Multimedia University Malaysia, where they receive rigorous classes and exposure to the Malaysian corporate world, expanding their global network and enhancing their career prospects.
Programme Outcomes
- PGDM – Approved by AICTE, Ministry of HRD, Govt of India
- MBA - Multimedia University, Malaysia
- PGP - From Academic partners for Industry integrated specializations
- Industry ready Curriculum
- Case Study Based Learning
- Daily Internship during 2 years of Study period - 4 to 5 Hours
- 2 Months full time Summer Internship
- 1 Month International Exposure [Academic, Research, Industry and Tourism]
- Excellent Placement Opportunities from TopCompaniess
- Highest CTC 13.98 LPA | Average CTC 6LPA| 100% Placement Opportunities
- International Placement opportunities
- In House Entrepreneurial Ventures
- International Mentorship
- Scholarships up to 1.20 Lakhs
- Cost of Food and Accommodation for 2 Years is sponsored by our parent organization
Industry Integrated Extensive 480 hrs of Hands on Training.
- Business Analytics - 480 hrs in collaboration with Imarticus Learning, Mumbai.
- Fintech - 480 hrs in collaboration with Imarticus Learning, Mumbai.
- Digital Marketing - 480 hrs in collaboration with IIDE,Mumbai
- Logistics and Supply Chain Management - 480 hrs in Collaboration with Avaan Intellect,Hyderabad..
Specialisations
- Channel Management
- Brand Management
- Consumer Behaviour
- Marketing Analytics
- Professional Selling and Sales Management
- Integrated Marketing Communication
- Pricing Strategies
- Retail Management
- Talent Acquisition and Management
- Performance Management & Competency Mapping
- Industrial Relations and Labor Laws
- Strategic Human Resource Management
- Organizational Development and Change Learning and Development
- International HRM
- Financial Markets
- Commercial Banking
- Security Analysis and Portfolio Management
- Wealth Management
- FinTech
- Financial Modelling
- Financial Derivatives
- International Finance
- Production, Planning and Control
- Project Management
- Purchasing and Inventory Management
- Materials Management
- Warehouse Management
- Logistics Management
- Supply Chain Management
- Supply Chain Analytics
Industry Integrated Specialisations
- Introduction to Business Analytics
- Data Management
- Big Data Analytics
- Regression Methods for Business Analytics
- Predictive Analytics
- Data Visualization for Managers
- Project Management
- Cloud Computing and Application
- Marketing and Retail Analytics
- Financial Analytics
- Supply Chain Analytics
- HR Analytics
- Quantitative Techniques and Analytics
- Financial Markets
- Introduction to FinTech
- FinTech in Banking and Finance
- Blockchain and Applications
- Cryptocurrencies
- Cloud Computing
- Project Management
- Robotic Process Automation
- Machine Learning in FinTech
- Artificial Intelligence in FinTech
- FinTech in Payment and Lending
- Introduction to Digital Marketing + SEO
- Website Planning & Development
- Search engine marketing
- Email Marketing & Web Analytics
- Creative Marketing
- Social Media Marketing
- Marketing Research
- Media Planning
- Performance Marketing
- Capstone Project
Programme Outcomes
- International Logistics in Practice
- Logistics Management & Strategies
- Global Supply Chain Management
- Procurement and Vendor Relations Management
- Warehousing Operations & Inventory Management
- Demand Management & Forecasting
- Digitization in Logistics & Supply Chain Management
- Exim Operations and Documentation
- Strategic Logistics Audit Management
- Procurement Contract Management
- Surface Transportation and Distribution Management
- Quantitative Data Analysis & Decision Making
PLACEMENTS AND INTERNSHIP ACHIEVEMENTS
Student Testimonial
- Sandhya (PGDM/MBA : 2022-2024)
Firebird has an exceptional faculty team who inspire us with their real-time industry experiences. The leadership at Firebird is exceptional, fostering a democratic culture that inspires both students and faculty members.
- Rojasri (PGDM/MBA : 2022-2024)
Firebird's innovative and creative design thinking pattern of teaching has helped us develop a problem-solving attitude. The mentorship program at Firebird is excellent, and we have benefited greatly from the guidance of our mentors.
- Sandhya (PGDM/MBA : 2022-2024)
Firebird has an exceptional faculty team who inspire us with their real-time industry experiences. The leadership at Firebird is exceptional, fostering a democratic culture that inspires both students and faculty members.
- Rojasri (PGDM/MBA : 2022-2024)
Firebird's innovative and creative design thinking pattern of teaching has helped us develop a problem-solving attitude. The mentorship program at Firebird is excellent, and we have benefited greatly from the guidance of our mentors.
Admission Process 2024
Admission Eligibility
Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 50% marks in any discipline obtained from a University/Institute recognized by UGC and their schoolings.
Candidate to appear in any one of the entrance examinations such as CAT, MAT, CMAT, XAT, ATMA, GMAT, TANCET or a similar score.
Application Process
Students can apply online or submit the applications offline. The application cost will be INR 1000/-. With the application form filled and application fees paid, students will be allowed for the selection process.
Download the application form by clicking here. Fill out the application form and submit it along with the processing fee of Rs 1,000 through one of the below payment options.
Selection Process
The applicants called for the selection process will undergo the Firebird Aptitude test, Group Discussion, and Personal Interview. The applicants must provide the below-listed document copies before the selection process.
Download the application form by clicking here. Fill out the application form and submit it along with the processing fee of Rs 1,000 through one of the below payment options.
- SSLC Certificate
- HSC Certificate
- UG Mark list semester wise
- UG Provisional / Degree Certificate
- Entrance Test score card report
- ID and Address prof copy (Adhar, Passport, Voter ID, PAN,etc)
- Signed application Form
- Policy Documents Signed Copies
- Fees receipts for application and first year fees
- Passport size photos (2 nos)
- Certificate in Extra-curricular
- Work Experience Certificate
- Laptop (For Academics)
- Sponsorship Approval Letter