FACULTY

Prof Prema Sankaran, MBA., Ph.D.

Director

Prof Prema Sankaran is the Director of the Institute with an accomplished academic leader with progressive experience at Management Institutions. She is a strategic thinker who can reframe and deliver stakeholder value through innovative approaches and operational excellence. She is quite affable, recognised collaborator and connector across key stakeholder groups – academia, students, industry, government, and community. Prof Prema develops and promotes multi-skilled team competencies for teaching and research via nurturing mentorship and inspirational leadership.

Besides these, she is an expert in MBA Program Management since 2008 and self-driven by strong performance outcomes. Coalescing Management, Finance and Pharmacology discipline expertise and relationships to deliver greater impact in institutional management to meet targets.

Email: director@firebird.ac.in

Prof N Chandrasekar, BSc(Hons),PGDM.MMM,MPhil,Phd

Professor

Over 40 years of experience spanning Corporate and Academics

About 25 years of industry experience in the areas of MARKETING / SALES & RETAIL.

Having commenced career with Sandoz Ltd as a ‘Management Trainee’ in the area/s of marketing ethical drugs and nutritional supplements with direct responsibility of sales and field level market research in Tamil Nadu (based in Madurai and later in Chennai). Exposed to both rural as well as urban markets.

Served Amrutanjan Ltd, for its Over the counter range of healthcare products as West Zone Manager based in Mumbai, as in charge of Western India,besides other leading healthcare companies and rose to the level of Vice President (Marketing & Franchise Development) pioneering the launch of the first organized retail pharmacy chain in India by this group under the US pharmacy chain ‘The Medicine Shoppe”. This assignment gave me the opportunity to help set up 30 family owned and run Health care stores as well as a very deep insight of the Franchising concept. Formally trained by the Cardinal Group (USA) in St. Louis and was certified.

Enabled rich experience of serving large corporates as well as serving with Family businesses.

Prof Nanjundaraj Prem Anand

Professor

Dr.Nanjundaraj Prem Anand, is Professor – Marketing area at Firebird.. He holds a Bachelor’s Degree in Engineering, PG degree in Management and Ph.D. in Management.

He has over two and a half decades of experience in teaching, at the PG level. His areas of interest and specialization are Brand Management, Promotion and Sales Management. He has extensive academic administration experience.

Dr.Prem Anand has been a resource person for various training programmes for companies and institutions. He has participated in many conferences and faculty development programmes and has also published articles in journals. He is a member on the board of studies of various institutions and focuses on practical application of concepts in the area of marketing and uses a mix of learning tools in the class room.

Dr J Joseph Francis, B.E., MBA., Ph.D.

Associate Professor

Dr Joseph Francis is an Associate Professor, specialized in Operations Management . He has done his B.E. from Government College of Technology, Coimbatore and his subsequently an MBA from Pondicherry University. He obtained his Ph.D in Management Sciences from Anna University, Chennai. His areas of interest in teaching are Quantitative techniques, Operations Management, Project Management and Manufacturing Planning & Control. His current area of interest in research is using advanced optimization techniques for managerial decisions with special focus on Predictive Maintenance. The book titled “Business Statistics” authored by him and published by Cengage is used as a textbook by many business schools across the country.

Dr S Ramkumar, MBA., Ph.D.

Assistant Professor

Dr. Ramkumar S is a Faculty in the area of OB & HR Analytics. He commenced his career as a full-time Research Fellow under UGC-MRP after having an immersion from Pharma industry (New Delhi). He is an FDPM alumnus of IIM Ahmedabad and consequently, having a decade of experience in Research and Teaching, served in various institutions across the Southern part of India. He earned his MBA in first class with Distinction from Anna University and Ph.D. from Bharathiar University.

He has developed a Canonical Model out of his doctoral thesis and published papers in the area of Organizational Culture and Learning. To his credit, he has implemented the Democratic Classroom Management practices in line with the Paulo Freire’s theory of Education and published papers out of it. At present, he is undertaking a Study on ‘Measuring HR Architecture using HR Scorecard for Strategic Decisions’ through the Research wing of Firebird. He offers courses, engaged in research and published papers in the area of Organization Theory, HR Analytics, Learning & Development, Philosophy – Methodology – Methods of Management Research, Critical Organizational Studies, Qualitative Research Methodology, Mixed Methods, etc. He has been bestowed with several awards and honours, to name a few: CREED Research Fellowship from the EDII-Ahmedabad, Best Research Paper Award from MS University, Thirunelveli, and Scholar in Environmental Research Award from the All Traders’ Association of Erode District.

Dr. P Senthil Prakash, B.Com., M.B.A., and Ph.D.

Assistant Professor

Dr. P Senthil Prakash, B.Com., M.B.A., and Ph.D. Degrees in Management disciplines from Bharathiyar University. His primary focus is on teaching mangement students in marketing area through research and professional service activities. His doctoral dissertation examines the Job embeddedness of the sales executives working in the banking industry. Further, his research, aimed at minimizing the attrition and to maximize the duration of the stay of a sales executive in the organization.

He has to his credit sufficient academic experience and five years of experience in industry which enabled him to be an effective faculty and researcher in business school. His objective is to motivate the students to develop their own learning interests and critical thinking—to establish a learner-centered environment in the classroom. In addition to teaching, he was a Program Director for a six-month Executive Development Program for a company named Aries Agro Ltd. This company is India’s one of the largest manufacturer of agro products. The program is tailor-made with the intention to enhance the leadership and managerial skills of the executives. This is a residential program and the executives are drawn from various parts of India, who work for the agro company.

Ms Vaidehi, B.Tech., MBA

Assistant Professor (Sr Grade)

Ms Vaidehi is an Assistant Professor with 5 years of experience in academia to her credit; she holds a B.Tech. (Information Technology) degree from PSG College of Technology, Coimbatore and distinction in MBA (Systems) from PSG Institute of Management, Coimbatore. She also has an Executive Diploma in Business Analytics (Gold Medalist) from Loyola Institute of Business Administration (LIBA), Chennai. She has contributed several research papers in reputed journals. Her areas of teaching include Systems and Business Analytics and her research interest is Learning Analytics and Development Economics.

Mr R.S.Jyothiraamalingam

Assistant Professor (Sr Grade)

R.S.Jyothiraamalingam is the Head – Center for Leadership as also Assistant Professor, who also takes care of Executive Education & corporate connect programs at Firebird. He is a seasoned behavioural coach, International corporate trainer and conference speaker with hands-on exposure for over two decades, both in Industry as well as Academia. He completed his B.E., from Kumaraguru college of Technology (KCT)and did his MBA from Dr.GRD College of Science. He is a Certified Professional Behaviour & Values Analyst [DiSC®] awarded by TTI, Bangalore and Success Insights, USA. He is also a certified Practitioner of NLP. The All India Management Association, New Delhi trained and certified him as a ‘Certified Trainer in AIMA BizLab’, the unique business simulation program. Jothi has served in various capacities as the CEO, Head-Training as well as in other defining roles in his rich career. He has customized and facilitated innumerable MDPs, FDPs, Train The Trainer (TTT) workshops. He made a lasting impression with his International training assignments for major construction Giants in the Middle East. Distinguished speaker for the Monthly Masters (Monday Musings) program of the Coimbatore Management Association (CMA) for several years. In his illustrious career, was awarded the prestigious ‘All India No.1 Trainer Award’, during his tenure at Kotak Mahindra and ‘Lion Catalyst Award’ by ING.

A multi-faceted personality, Jothi is also an Experiential Learning Specialist and a passionate Quiz Master. He has won several awards in the social front, a few being the ‘Outstanding Rotaractor’ and ‘Best President’ Awards. He went on to become the Rotaract head (Kerala & T.N.) – the District Rotaract Representative (DRR) in the year 2001. As a nature conservationist & sports enthusiast, has a penchant for trekking, music, shuttle badminton and reading. A humble and affable personality, his primary mission is to sculpt eco-friendly leaders for Mother Earth.

Dr Daniel Inbaraj, B.E., M.B.A., Ph.D.

Assistant Professor

Dr. Daniel Inbaraj completed his Bachelors of Engineering from Karunya University, followed by Masters in Business Administration (M.B.A.) and Ph.D. in marketing from National Institute of Technology, Tiruchirappalli (NIT-T). He has a fine balance between academics and industrial experience.

Dr. Daniel’s areas of interest are Services Marketing, Cause-related Marketing, Social Marketing and Sustainable Marketing. He is an erudite researcher with publications in International Review on Public and Non-profit Marketing, Journal of Retailing & Consumer Services, Journal of Media Business Studies and other reputed journals.

In addition, Dr. Daniel conducts training programs for marketing and sales professionals and participates in seminars on marketing.

Mr. P.Duke Makthiyel Eliyasar

Assistant Professor

He has 12 years of Industry Experience in the field of Administration and HR worked in City’s Premier Textile Conglomerate and 11 year of Academic experience in the areas of Training and Recruitment. His Mission is “To Recognize, Promote and Inspire excellence in every Human Being”.

He has coordinated many Recruitment & Training Programs for the corporate. He focuses on tapping the employability skills of students to match the industry demands.

He served as a President of Junior Chamber International (JCI) Coimbatore Marutham in the year 2012 & 2013 achieved many recognitions and Graduated as ZONE TRAINER in JCI INDIA.

He holds two Masters Degrees in Sociology and Management.

Awards and Achievements

“Commonwealth Youth Program Award in HRD” By Commonwealth Secretariat, LONDON

Dr. A.K. Pratheepa

Librarian

Dr. A.K. Pratheepa earned her B.A degree in History & BLISc from University of Calicut, Calicut and subsequently her doctoral degree from Karpagam University. She has 18 years of experience in Library Management. Her specialization is classification, cataloging and digitization. She has attended more than 20 Seminars/Training programmes, Conferences at State and National levels. She is an active member in professional activities and life member of SALIS, MALA and IASLIC. She has worked as Head Librarian in Skyline University College (MBA), UAE. She has conducted and co-ordinated ICSSR Research Methodology Workshop for SC/ST candidates.

Dr. Tamilselvi R, ME, MBA, Ph.D

Assistant Professor

Dr. Tamilselvi R holds an M.C.A & MBA, M. Phil and Ph. D in Management. She holds 14.6 years of academic experience and 3.8 years of industry experience. Her areas of academic interest include Data Visualization, Predictive Analytics, Machine Learning, Web, Social Analytics and SAP ABAP. Her doctoral thesis was on ‘Impact Assessment of Business Process Reengineering in Banks with reference to small enterprises in Coimbatore City. Dr. Tamilselvi is a recognized PhD Research Supervisor of Bharathiar University. She has completed IBM Data Science Certification and also recipient of Faculty Excellence Award four times instituted by the Rathnavel Subramaniam Educational Trust. She has contributed several research papers in reputed journals.