Dr. Swapnil Mackasare
MBA (HR);(Mktg); Ph.D.
Professor
Dr. Swapnil Mackasare is a distinguished Professor of Management at Firebird Institute of Research in Management, Coimbatore, Tamil Nadu, India. He holds a PhD in Organizational Behavior and an MBA with dual specializations in Human Resources and Marketing.
With over 21 years of extensive experience in teaching, training, consultancy, and research, Dr.Mackasare has contributed to esteemed institutions including the International School of Business & Media (ISB&M) Bangalore, Christ University, Presidency University Bangalore, and ICFAI Business School.
Dr.Mackasare has held significant administrative and leadership roles, serving as an Area Chair and Head of Department. His administrative expertise spans Outcome-Based Education (OBE), student welfare, consulting, and various academic responsibilities such as Board of Studies (BOS) and NAAC/NBA accreditation. He is an accomplished research guide, successfully mentoring scholars in their academic pursuits.
Dr.Mackasare brings substantial consulting experience, employing advanced data analysis techniques and statistical tools such as SPSS, AMOS, STATA, and Excel. His expertise includes Structural Equation Modeling (SEM), predictive analytics, statistical forecasting techniques, time-series analysis, regression modeling, hypothesis testing, and the validation of psychometric inventories. He has applied these skills across various sectors, including hospitality, real estate, healthcare, education, academic consulting, instructional design, product-based companies, and e-commerce.
Dr.Mackasare's scholarly work is widely recognized, with publications in prestigious journals such as the Journal of Management Research, FedUni Journal of Higher Education, International Journal of Electronic Customer Relationship Management, International Journal of Management in Education, and Current Psychology by Springer Nature. His research is indexed in SCOPUS, Elsevier, Academic OneFile (GALE), cnpLINKER (CNPIEC), ProQuest, ACPHIS (Australia) IS Journal Rankings, Australian Business Deans Council (ABDC), and Web of Science (WoS) SSCI.
His diverse experience and academic contributions make him a valuable asset to the Firebird Institute of Research in Management, where he continues to advance the fields of Human Resources and Marketing through his dedicated teaching, research, and consultancy work.