Industry-Linked Inauguration

Firebird Institute of Research in Management is actively engaged in conducting Executive Development Programmes, Business Research & Consultancy, and Management Education. Management Development Programmes for senior executives of industry and entrepreneurs are regularly conducted in the Institute. The Institute is duly approved by All India Council for Technical Education, Government of India.

The PGPM Degree offered by Firebird is actively integrated with industry. Students spend about 50% of programme period in industry and are guided by industry mentors. The Institute has signed a MoUs with many Indian and foreign companies for providing industry internships and final placements.

The Inaguration of the industry-linked Programme of Firebird was held at 11.30 am on August 26, 2017 (Saturday). Dr. S.K. Sundararaman, Managing Trustee, Dr. SVK Educational Charities and Executive Director, Shiva Texyarn Limited said that the Institute was established with the vision of creating corporate leaders. He also said that the Institute has been conducting a number of training programmes for serving executives. The Institute has created ample awareness for training corporate executives. The growing industry required young and highly talented managerial executives at the entry and middle level of management. In order to cater to this requirement, Firebird has launched an industry-linked programme under the due approval of All India Council for Technical Education.

While felicitating, Sri C.R. Swaminathan, Chairman, Advisory Board, Firebird Institute of Research in Management, said that the Institute has filled the long existing vacuum in Management Education in the Western region of Tamilnadu.He said that the Institute has set global standards in whatever it does. The ambience of the infrastructure, the curriculum, teaching-learning process, engagement of international faculty, agreements for placements are global in character. He also said that the Institute has brought in foreign management education to Coimbatore.

Dr. Kuncheria P. Isaac, Vice-Chancellor, APJ Abdul Kalam Technological University felicitated the Dr. SVK Educational Charities for having established the Institute at international standards. He also said that such achievements are possible only in private initiative. He expressed his satisfaction about the scientific way in which the curriculum had been developed for the PGDM Programme of the Institute. He said he was sure that the students getting educated in Firebird would turn out as corporate leaders. He wished the Institute and the students all success.

Sri B. Santhanam, President & MD –South Asia, Malaysia & Egypt, Saint-Gobain Glass India Limited, in his Special Address, said that the ambience of the campus itself would enthuse the students to learn more and efficiently. He said that the industry linkage of the PGDM programme is the first of its kind in Management education. Matching every student with an industry mentor over and above an academic mentor would go a long way in creating good managerial human resources for industry.

H.E. Sheikh Hamed Bin Khadeem Al Hamed, Chairman of Bin Butti Group, Abu Dhabi, UAE was the Chief Guest. He said, in his Key-note Address, that the curriculum and the built-in industry linkage was very much convincing to him. That prompted his Bin Butti Group to enter into an MoU with Firebird paving way for industry internship and placement for 20 students of the Institute. He said he had no doubt that the students graduating from the Institute would be on par with any leading B School in the Western World. He said that the Institute may seriously consider greater engagement with UAE industry in the form of executive training, short term learning programmes. This would ensure provision of more number of placements for Firebird students in UAE. This is significant in the context of the changing pattern of HR recruitment by UAE industry from unskilled workers to corporate executives. He said he was immensely happy to get associated with Firebird.

Prof. S. Ganesan, Director of the Institute, while proposing vote of thanks, assured the industry that every student graduating from Firebird would have the right kind of attitude and passion for corporate managerial positions. He also said that the Firebird team would ensure realisation of the defined Programme Outcome.